Your Brand in Microsoft Copilot, Visibility Across Windows, Bing & Microsoft 365
Microsoft Copilot reaches over 300 million users through Windows, Edge, Bing, and Microsoft 365. When a knowledge worker asks Copilot for a tool recommendation, the answer surfaces inside the productivity suite where work actually happens. Strajist's Copilot collection is paused for now because of a data provider issue.
7-day free trial. No credit card required.
Why Microsoft Copilot visibility matters
Copilot is embedded in the operating systems and productivity tools enterprises already deploy. A recommendation in Copilot reaches buyers in their workflow, not in a separate AI app. That proximity to the decision moment makes Copilot visibility uniquely high-leverage.
Who this is for
B2B marketing teams selling into Microsoft-stack organizations, particularly enterprise IT, finance, sales, and operations buyers.
Buyer prompts to check in Microsoft Copilot
Examples of the buyer prompts worth checking in Microsoft Copilot:
What Microsoft Copilot weighs when recommending brands
The three signals that disproportionately drive whether Microsoft Copilot names your brand.
Bing search authority
Copilot leans on Bing's index and ranking signals. Brands with strong Bing visibility, structured data, and Microsoft Advertising presence appear more often.
Microsoft ecosystem fit
Brands with documented Microsoft 365, Teams, Azure, or Power Platform integrations are recommended more confidently in enterprise prompts.
Enterprise-grade signals
Compliance certifications, transparent security pages, and case studies featuring enterprise customers carry meaningful weight in Copilot's recommendations.
What to measure in Microsoft Copilot
Mention rate in Copilot across Microsoft-stack prompts
Position vs. competitors in Copilot's recommendation lists
Sentiment of Copilot's brand descriptions
Share of voice in enterprise IT and productivity-tool prompts
Tracking brand visibility in Microsoft Copilot, FAQ
How does Copilot decide which brands to recommend?
Should I optimize for Bing if I want Copilot visibility?
Does Copilot visibility matter for non-Microsoft-stack buyers?
How is Copilot different from ChatGPT given they share GPT models?
Microsoft Copilot compared with other models
Ready to See Your AI Visibility?
Start tracking your brand's presence in AI recommendations today.