Share of Voice (AI) Tracking
Compare your brand's mention frequency against competitors in AI-generated responses. Understand your market share in the new AI-driven discovery landscape.
The Challenge
Unknown Competitive Position
In traditional media, you can measure share of voice through advertising spend and media mentions. But in AI conversations, you have no visibility into how often competitors are being recommended over you.
Losing Ground Without Knowing
Competitors may be dominating AI recommendations in your category while you're focused on traditional marketing channels. Without data, you can't see the gap widening.
No Benchmark for Success
Even if you're appearing in AI responses, how do you know if that's good enough? You need competitive context to understand whether you're winning or losing the AI visibility battle.
How Share of Voice Works
Add Your Competitors
Input your main competitors, we'll track their brand mentions alongside yours across all configured prompts and AI models.
Track Mention Frequency
We analyze AI responses to count how often each brand is mentioned, recommended, or positioned as a solution.
Calculate Market Share
Your share of voice is calculated as a percentage of total mentions across all tracked brands in your category.
Visualize Trends
See how share of voice shifts over time with interactive charts that reveal competitive dynamics and market movements.
Why Share of Voice Matters
Share of voice has always been a leading indicator of market share. In the AI era, the brands that dominate AI conversations will capture the most customer attention.
Competitive Awareness
Know exactly how you stack up against competitors in AI recommendations.
Market Intelligence
Spot emerging competitors and shifting market dynamics early.
Strategic Planning
Set realistic goals and allocate resources based on competitive data.
Real-World Example
A project management software company used Strajist AI to track their share of voice against three main competitors. They discovered they held only 15% share of voice, while their largest competitor commanded 45%.
Deeper analysis revealed the competitor was mentioned 3x more frequently because AI models referenced their extensive documentation and comparison guides. The company responded by creating comprehensive comparison content and improving their knowledge base. Within 6 months, their share of voice grew to 28%.
Discover Your Share of Voice
See how your brand stacks up against competitors in AI-generated recommendations.