Source Analysis
Discover which websites and content AI models reference when mentioning your brand. Understand what sources drive your AI visibility and optimize accordingly.
The Challenge
Unknown Information Sources
AI models synthesize information from countless sources. Without knowing which sources they reference for your brand, you can't optimize your content strategy to improve AI visibility.
Outdated or Incorrect Information
AI models might be referencing old articles, outdated reviews, or incorrect information about your brand. Without source visibility, you can't identify and address these issues.
Competitor Source Advantage
Competitors may have better source coverage, more mentions on Wikipedia, industry publications, or authoritative websites. Understanding this gap is crucial for improvement.
How Source Analysis Works
Extract Citations
Our system identifies when AI models cite sources, link to websites, or reference specific content when discussing your brand.
Categorize Sources
Sources are organized by type: official website, Wikipedia, news articles, reviews, industry publications, and third-party mentions.
Analyze Influence
Understand which sources have the most impact on your AI visibility and how they affect sentiment and positioning.
Identify Gaps
Discover which high-value sources you're missing and get recommendations for improving your source coverage.
Source Types We Track
AI models reference various types of sources. Understanding each category helps you prioritize your content and PR efforts.
Official Website
Your homepage, product pages, and documentation that AI models cite directly.
Wikipedia
One of the most influential sources for AI models seeking factual information.
News & Press
Media coverage, press releases, and news articles mentioning your brand.
Reviews & Comparisons
Product reviews, comparison sites, and analyst reports.
Industry Publications
Trade publications, research papers, and authoritative industry sources.
Community & Social
Forums, social media, and community discussions about your brand.
Real-World Example
A DTC consumer brand used Source Analysis to understand why AI models sometimes gave incomplete or outdated information about their products. They discovered that AI was primarily citing their Wikipedia page (last updated 2 years ago) and an old comparison article.
They updated their Wikipedia page, worked with the comparison site to refresh their listing, and created comprehensive product documentation. Within 3 months, AI responses about their products became more accurate and favorable, leading to a 28% increase in their visibility score.
Understand Your AI Source Coverage
Discover which sources AI models reference for your brand and optimize your content strategy accordingly.