The short version
- 01Buyers now ask ChatGPT, Perplexity, Gemini, and Claude what to buy before they open Google, so being visible inside AI answers is the new shortlist.
- 02Most GEO tools measure how often AI mentions you. Fewer measure whether AI describes you accurately, and that gap is the real risk.
- 03Profound leads the enterprise end. Peec, Otterly, LLM Pulse, and Trakkr serve marketing teams. AthenaHQ owns ecommerce attribution. Scrunch owns the agent layer.
- 04Pricing runs from about 29 dollars a month at entry to custom enterprise plans in the thousands.
- 05Strajist AI sits on a different axis. It measures what AI believes about your brand across eight models, and how to correct it.
Quick comparison
| Tool | Best for | From | Engines | Key edge |
|---|---|---|---|---|
| Strajist AI | Accuracy and perception | Growth | 8 models | What AI believes about you |
| Profound | Enterprise scale | ~$399/mo | 5 models | Real user prompts, read and write |
| AthenaHQ | Ecommerce revenue proof | ~$295/mo | 6 models | Shopify and GA4 attribution |
| Peec AI | Clean marketing data | ~$89/mo | 4 models | Source level citations |
| Scrunch AI | Agent and crawler layer | ~$300/mo | 5 models | Agent Experience Platform |
| Goodie AI | All in one GEO native | ~$495/mo | 6 models | Monitoring to attribution |
| Otterly AI | Cheapest start | $29/mo | 4 models | On page GEO audits |
| Semrush Toolkit | Existing Semrush users | ~$99/mo | 3 models | Inside your SEO stack |
| LLM Pulse | Bootstrapped value | ~€49/mo | 6 models | Most features, low cost |
| Trakkr | Fast self serve | Fixed | 7 models | Reddit and crawler intel |
Why this matters now
The buying journey used to start with a Google search. In 2026 it increasingly starts with a question typed into ChatGPT, Perplexity, Gemini, or Claude.
The answer that comes back, who gets recommended, in what order, described in what words, is the new shortlist. Most brands have no idea what that answer says about them.
AI referral traffic is still small in absolute terms. But it is the fastest growing source on the web, and it arrives with unusually high buying intent.
The question most GEO tools still cannot answer
Almost every tool here was built to answer one thing: how often does AI mention my brand. They count mentions, calculate a share of voice against competitors, and chart it over time. For a brand starting from zero that is the right first step.
But mention count hides the more dangerous problem. AI can mention you constantly and still describe you wrong. It can drop you into the wrong category, attach you to the wrong competitors, quote a price you retired two years ago, or skip the one feature you are known for.
"A confident wrong sentence inside a buying answer does more damage than ten correct mentions can repair."
There is a second blind spot. Many tools read the model through its raw API instead of the answer a real person sees in the chat interface with web search switched on. Those two answers are often different. So as you read the list, ask which question you actually need answered: do you appear, or are you described correctly.
See what AI actually says about your brand
Track your brand across 8 major AI models, ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, and both Google AI surfaces. 7-day free trial, no credit card.
Start Free TrialWhat to look for in a GEO tool
- Model coverage, and whether it reads the real interface or only the API.
- Whether it just reports, or also tells you what to fix.
- Citation and source tracking, so you can see what feeds the answer.
- Transparent pricing with no surprise add ons.
- Fit for your team size and stage.
The Top 10 GEO and AEO tools
Strajist AI
Accuracy and perceptionFull disclosure. Strajist AI is the platform we build, so weigh this entry with that in mind. We lead with it because it is designed around the gap described above.
Most of this list answers how often AI mentions you. Strajist AI answers a different question. Does AI know who you actually are, and is it accurate. It tracks eight engines, ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, Grok, Google AI Overviews, and Google AI Mode, and for the consumer facing models it measures the real browsing answer a user would see, not the raw API.
The core layer is AI Perception. It scores, per model, how accurately each engine understands your brand across identity, narrative, factual accuracy, competitor framing, and the sources shaping that picture. It reads the answer one sentence at a time, flags the claims that are wrong or missing, traces which of your own pages caused them, and turns every gap into a concrete fix. Because perception is captured weekly per brand and per model, it also tracks drift, so you catch the moment an engine starts describing you differently.
Brands that care less about appearing more often and more about being described correctly across every model. Pricing built for startups and growing teams.
Profound
Enterprise leaderIf GEO has a category leader by funding and traction, it is Profound. The company has raised well over 150 million dollars and reportedly reached a one billion dollar valuation in early 2026, working with names like Ramp, DocuSign, Figma, Target, and Walmart. It tracks ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, grounds its data in real user prompts, and runs a read and write model where one side reports and the other writes AI optimized content.
The depth is real and so is the price. The functional entry point sits around 399 dollars a month, and the features most teams want live on a custom enterprise plan starting in the low thousands. SOC 2 Type II, single sign on, and dedicated strategists signal who it is for.
Fortune 500 and well funded teams that need enterprise grade reporting. Overkill for most small teams.
AthenaHQ
Ecommerce and revenueBuilt by former Google Search and DeepMind engineers and backed by Y Combinator, AthenaHQ runs a monitor, analyze, and act loop across ChatGPT, Perplexity, Claude, Gemini, Copilot, and Google AI Overviews. Its standout strength is commerce. Shopify and GA4 integrations connect AI visibility to traffic and revenue, and it adds hallucination detection plus content agents that draft optimized pages at scale.
Pricing starts around 295 dollars a month on a credit based model, climbing to roughly 545 and then custom enterprise. Several users note that credit consumption is harder to predict than a flat fee.
Ecommerce and agency teams that need to tie AI presence to revenue.
Peec AI
Clean marketing dataPeec has become a favorite of marketing teams that want clean monitoring without enterprise weight. It tracks visibility, position, and sentiment across ChatGPT, Perplexity, Gemini, and Google AI Overviews, exposes the exact source URLs feeding answers, exports to Looker Studio, and gives unlimited seats on every tier. A beta Actions feature turns those sources into a prioritized list of owned and earned media moves. The company raised around 21 million dollars and counts Chanel, ElevenLabs, n8n, TUI, and Axel Springer among its customers.
Pricing is transparent, starting around 89 dollars a month and rising to a few hundred, with prompt and engine caps on lower tiers.
Marketing teams and agencies that want strong analytics, source level data, and predictable pricing.
Scrunch AI
Agent and crawler layerScrunch takes the most infrastructure heavy approach on this list. Alongside visibility tracking, its signature is an Agent Experience Platform that serves AI optimized versions of your pages to bots at the network edge. Add AI crawler and bot monitoring, hallucination and brand safety alerts, and GA4 based referral tracking. It carries SOC 2 Type II and single sign on and is funded at around 15 million dollars.
Pricing starts in the few hundred dollars a month range, aimed at enterprise and agency teams. Data refreshes every few days rather than daily.
Teams that care how AI agents and crawlers experience their site, not only how chat models answer.
Goodie AI
GEO native, all in oneGoodie was built for GEO from day one rather than bolted onto an SEO suite. Founded in 2023 in New York, it combines monitoring, optimization, attribution, and content intelligence in one system, tracking ChatGPT, Gemini, Perplexity, Claude, Copilot, and DeepSeek. It also publishes some of the more rigorous longitudinal research on AI search market share, a good signal of how seriously the team treats measurement.
Pricing starts around 495 dollars a month, firmly in the scaling and enterprise bracket.
Teams that want an all in one GEO native platform and can invest at the higher end.
Otterly AI
Cheapest entryOtterly is one of the easiest and cheapest ways into the category. A Lite plan starts at 29 dollars a month with daily tracking across Google AI Overviews, ChatGPT, Perplexity, and Copilot, a Brand Visibility Index, on page GEO audits, and Looker Studio export. Gemini and Google AI Mode sit behind add ons, so the headline price climbs once you want full coverage.
Budget conscious and mid market SEO teams taking their first measured steps into AI visibility, especially those already reporting in Looker Studio.
Semrush AI Visibility Toolkit
For Semrush usersFor teams already living inside Semrush, the AI Visibility Toolkit adds AI Overview and chatbot tracking to a stack they already pay for. It is not purpose built for GEO the way the pure plays are, and the depth reflects that. But it reduces tool sprawl and sits next to the keyword, backlink, and ranking data those teams use daily. It is usually an add on around 99 dollars a month.
Existing Semrush customers who want a consolidated SEO and GEO workflow. Similar logic applies to other established SEO suites with AI add ons.
LLM Pulse
Bootstrapped valueLLM Pulse is the bootstrapped value pick. It covers most of what the funded platforms offer, including sentiment, citations, share of voice, and content intelligence, starting around 49 euros a month with Google AI Mode on every tier and a real free trial. With no outside funding chasing enterprise margins, the pricing reflects delivered value.
Brands and agencies that want broad coverage and actionable insight without enterprise cost.
Trakkr
Fast self serveTrakkr leans hard into self serve and transparency. It scans ChatGPT, Claude, Gemini, Perplexity, Grok, Meta AI, and Copilot in minutes with no demo call, on fixed pricing and a short free trial. Beyond core tracking it adds agent recommendations, Reddit intelligence, and crawler analytics, which matters because Reddit is one of the most cited sources across AI answers.
Small and mid sized teams that want fast onboarding and dislike sales gated pricing.
How to choose, by team type
Frequently asked questions
What is the difference between GEO and AEO?+
Which GEO tool is best for a startup or small business?+
Which GEO tool is best for enterprise?+
How much do GEO tools cost in 2026?+
Do GEO tools measure the real ChatGPT answer or the API?+
Is it better to track how often AI mentions you or how it describes you?+
Can these tools improve visibility or only measure it?+
The takeaway
The first wave of GEO tools taught brands to ask whether AI mentions them. The data says that question is settled. AI is already in the buying journey, and it is recommending someone.
The harder and more valuable question for 2026 is what AI says when it does, and whether that picture is the one you would choose.
Measure the mention if you are starting out. But do not stop there. The brands that win the AI answer will be the ones that treat accuracy, not frequency, as the real prize.
See what AI believes about your brandİbrahim Eroğlu is the founder of Strajist AI, a B2B SaaS platform that tracks, measures, and analyzes brand visibility across 8 major AI models including ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Grok, Google AI Overview, and Google AI Mode. You can find him at strajist.ai.